A reader recently wrote to compliment me on one of my books, and to ask my advice on how to write a review. Here's what I suggested:
The Inside Look
Author of mystery, romance and adventure novels. Dad to two loving golden retrievers. More about my books at http://www.mahubooks.com
Saturday, November 27, 2021
How I Write Reviews
Saturday, February 13, 2021
Squeeze Pages and Newsletters
Here's a new term I learned this morning, courtesy of
David Gaughran's newsletter. Gaughran is a marketing guru for the
self-published; if you don't already read him, check him out online. His "squeeze page" is a box on the right side of
his home page, in which he offers a free copy of his book "Following"
in exchange for signing up for his newsletter. That's pretty much the definition of the term-- it's a page in which you offer something of value to the reader in exchange for signing up for your newsletter. Here, Gaughran is offering a free copy of his e-book Following in exchange for your email address. |
Your newsletter is your most valuable asset as a writer-- it's a way for you to get in direct contact with your readers. It's advertising on a shoestring-- if you have a small list (under 1,000), you can get a company like MailChimp or MailerLite to host you for free. Then all you have to do is periodically write some engaging content-- but remember, it can't always be about sales. Let your readers get to know you as a person.
Then you can begin to develop a personal relationship with
your readers. Whether you send one out monthly or semi-annually, It's a way to
remind your readers that you exist, to share your triumphs (new book, new
contract, new story published) and turn your fans into superfans (another
Gaughran book.)
I joined a massive 180-author promo in January. I wrote a
new story on the theme “Winter Wonderland,” and we leveraged our joint
promotional efforts to give away nearly 100,000 gay romance e-books to readers. By offering a free copy of an otherwise unavailable e-novella, Winter Term, I added nearly 5,000 dedicated readers of the genre to my mailing list, and the
unsubscribe rate was fairly low – less than ten percent so far. |
Right now, this story is unavailable. Soon I will make it a giveaway to join my newsletter. (Note to self: work on that!) I have three separate newsletters-- one for gay romance, one for gay mystery, and one for fans of my golden retriever mysteries. Eventually I will have a separate giveaway for each list.
The 5,000 new signups gave me a dedicated launch pad for my February 1
release, The Gentleman and the Spy. That audience is not the only reason why I sold 200 e-books
during the first two weeks of release (I did some minor other promo, including a
paid newsletter listing, a newsletter swap, and visits to two other authors’ Facebook
groups.) When you consider that according to Scribe Media, “Research suggests that the “average” self-published, digital-only book sells about 250 copies in its lifetime,” I’m doing pretty well so far. And I look at the “long tail” – sales over time. |
My first self-published book, In Dog We Trust, came
out in 2010, as the Kindle was gaining traction, and so far has sold a little
over 21,000 copies on Amazon alone—add another roughly 10-15% for other sites
like Barnes & Noble, Apple, Kobo, Smashwords, and so on.
So I’d say that my gentlemen have gotten off to a good
start, helped by my mailing list. I have been working, on and off, since
December on my newsletter “onboarding” process—soliciting new readers, then
welcoming them with a series of emails giving additional freebies and encouraging
them to stay on the list, but that process is nowhere near finished—and now
that I know the term “squeeze page” I’m going to keep that in mind as I polish
the process.
Monday, January 04, 2021
My favorite books of the year 2020
One good thing about this year-- lots of time to read! Here are my top mysteries, in the order I read them. Not always the BEST I read, but ones that were intriguing and well-written, with interesting settings.
Best Mystery
Blue on Blue, Dal Maclean Great
MM police procedural
The Last Hunt, Deon Meyer Great police book in South Africa
Trace Elements, Donna Leon Love to be with Guido Brunetti again
Murder at the Mena House, Erica Ruth Neubauer Clever Christie-like mystery set in 1026
Cairo
Bones in the River, Zoe Sharp Great police mystery.
Next to Last Stand, Craig Johnson
Slow to start but ultimately satisfying
Quiche of Death, Mary Lee Ashford
Cute cozy with recipes in Iowa
Vera Kelly is Not a Mystery, Rosalie Knecht Loved this lesbian mystery set in the 1960s
Left-Handed Booksellers, Garth Nix
Fun mashup of fantasy and mystery
The Sugared Game, KJ Charles
Loved this second pulp fiction story
The Sailor Who Washed Ashore #1 Frank W. Butterfield First in a series of very enjoyable gay mysteries set in 1947 Daytona
Best Non-Mystery
The House in the Cerulean Sea TJ Klune Fantasy that made me weep
Sharks in the Time of Saviors Kawai Strong Washburn Excellent sense of place in Hawaii
The Confectioners Guild Claire Luana Loved this YA fantasy mystery
Kings County David Goodwillie
Loved it. Like a Tom Wolfe set in Brooklyn
Slippery Creatures KJ Charles
Loved it. 1920s mystery with intriguing pair.
Two Rogues Make a Right Cat Sebastian Lovely historical MM
The Calculating Stars Mary Kowal Excellent speculative fiction about alternative route to space
Cemetery Boys Aiden Thomas Loved
this YA with Latinx magic
Troubles in Paradise Elin Hildebrand Loved this third in the series
The Sand Sea Michael McClellan Grand scope fantasy with historical twist
The Watermight Thief Jordan Rivet
Great worldbuilding and protagonist in this first in a series
Monday, March 30, 2020
Edward Albee and His Wolfhounds
Excerpts from Paws and Reflect
Here is another excerpt from this wonderful anthology, this one from award-winning playwright Edward Albee.Monday, March 23, 2020
Little Caesar
Another Excerpt from Paws and Reflect
Joe's website |
Monday, March 16, 2020
The Girls by Victor Banis
Another Excerpt from Paws and Reflect
I'm continuing my posts of excerpts from this great collection of essays about men and their relationships with their dogs with this bit from "The Girls" by Victor Banis.
Victor was a terrific guy, a gentleman and a pioneer of gay literature who wrote prolifically for the pulp paperback world beginning in the 1960s, under many pen names. This excerpt gives you an idea of how wonderful his prose is, and his attention to detail.
The story of Victor's life in the pulps |
Victor Banis passed away but his work lives on.
You can buy Paws and Reflect from Amazon or other retailers.
Monday, March 09, 2020
Doomed for a Dog
Excerpts from Paws and Reflect
Don's Novel |
Find Donald Hardy online here.
Buy your copy of Paws and Reflect at Amazon or other retailers.