Saturday, November 27, 2021

How I Write Reviews

 A reader recently wrote to compliment me on one of my books, and to ask my advice on how to write a review.  Here's what I suggested:

When I write reviews, I consider a couple of things. First, do the characters engage me? Are they funny, awkward, smart, etc. Do they seem like real people?  Reviewers often find that they believe Rochester finds clues because he does so in a believable way, doing doggy things like sniffing, barking and digging. Then they recognize their own dog's behavior in those actions. I did have a reviewer complain about one of the earlier books that Rochester mastered the weave poles in an agility course too easily.  Yet she didn't mind that he dug up clues to the crime!

That takes into account dialogue, too. Sometimes authors use too much dialogue as exposition. "Well, Rick, after Rochester dug around in my neighbor's yard and uncovered a human finger, I confronted him and asked where it came from. He told me to get off his yard and take my lousy dog with me."

That could be much better in scene, showing Rochester digging, Steve tugging on the leash trying to get him to stop, then Rochester backing off to show the finger, etc.

And speaking of scene, can you visualize the place? Are there details of the five senses used regularly? I'm not saying you would call out each of those, but you could write something like, "the author's use of details really helped me see the characters and the places."

Then there's pace. You often read things like "I couldn't put it down." That's kind of generic. But "at the end of almost every chapter, the author posed a question that I wanted to know the answer to, forcing me to keep turning the pages." "Oh, my god, Rochester," I said. "That's a human finger!" (Chapter end.)

Critics of mystery novels often indicate if they were able to figure out the criminal quickly, or if the author put in a bunch of red herrings that kept them guessing. 

I also often mention if I have read other books by the author or in the series. Readers want to know, if this is book six, do they need to read books 1-5 first? I feel that if you are reading for the mystery, you can read my books in any order. But if you want a real sense of the growth of the characters, then I suggest reading in order. A character like Miss Marple or Hercule Poirot, however, don't change from book to book so there's no reason to read Agatha Christie in order.

I used to write book reviews for the Philadelphia Inquirer and the Fort Lauderdale Sun-Sentinel, among other places, so I had to hone my skills, because often I only had 75 words for the review!

Saturday, February 13, 2021

Squeeze Pages and Newsletters

Here's a new term I learned this morning, courtesy of David Gaughran's newsletter. Gaughran is a marketing guru for the self-published; if you don't already read him, check him out online.

His "squeeze page" is a box on the right side of his home page, in which he offers a free copy of his book "Following" in exchange for signing up for his newsletter.

That's pretty much the definition of the term-- it's a page in which you offer something of value to the reader in exchange for signing up for your newsletter.

Here, Gaughran is offering a free copy of his e-book Following in exchange for your email address.

Your newsletter is your most valuable asset as a writer-- it's a way for you to get in direct contact with your readers. It's advertising on a shoestring-- if you have a small list (under 1,000), you can get a company like MailChimp or MailerLite to host you for free. Then all you have to do is periodically write some engaging content-- but remember, it can't always be about sales. Let your readers get to know you as a person.

Then you can begin to develop a personal relationship with your readers. Whether you send one out monthly or semi-annually, It's a way to remind your readers that you exist, to share your triumphs (new book, new contract, new story published) and turn your fans into superfans (another Gaughran book.)

I joined a massive 180-author promo in January. I wrote a new story on the theme “Winter Wonderland,” and we leveraged our joint promotional efforts to give away nearly 100,000 gay romance e-books to readers. By offering a free copy of an otherwise unavailable e-novella, Winter Term, I added nearly 5,000 dedicated readers of the genre to my mailing list, and the unsubscribe rate was fairly low – less than ten percent so far.

Right now, this story is unavailable. Soon I will make it a giveaway to join my newsletter. (Note to self: work on that!) I have three separate newsletters-- one for gay romance, one for gay mystery, and one for fans of my golden retriever mysteries. Eventually I will have a separate giveaway for each list.

The 5,000 new signups gave me a dedicated launch pad for my February 1 release, The Gentleman and the Spy. That audience is not the only reason why I sold 200 e-books during the first two weeks of release (I did some minor other promo, including a paid newsletter listing, a newsletter swap, and visits to two other authors’ Facebook groups.)

When you consider that according to Scribe Media, “Research suggests that the “average” self-published, digital-only book sells about 250 copies in its lifetime,” I’m doing pretty well so far. And I look at the “long tail” – sales over time.

My first self-published book, In Dog We Trust, came out in 2010, as the Kindle was gaining traction, and so far has sold a little over 21,000 copies on Amazon alone—add another roughly 10-15% for other sites like Barnes & Noble, Apple, Kobo, Smashwords, and so on.

So I’d say that my gentlemen have gotten off to a good start, helped by my mailing list. I have been working, on and off, since December on my newsletter “onboarding” process—soliciting new readers, then welcoming them with a series of emails giving additional freebies and encouraging them to stay on the list, but that process is nowhere near finished—and now that I know the term “squeeze page” I’m going to keep that in mind as I polish the process.

Monday, January 04, 2021

 My favorite books of the year 2020


One good thing about this year-- lots of time to read! Here are my top mysteries, in the order I read them. Not always the BEST I read, but ones that were intriguing and well-written, with interesting settings. 

Best Mystery

Blue on Blue, Dal Maclean  Great MM police procedural

The Last Hunt, Deon  Meyer  Great police book in South Africa

Trace Elements, Donna  Leon  Love to be with Guido Brunetti again

Murder at the Mena House, Erica Ruth Neubauer  Clever Christie-like mystery set in 1026 Cairo

Bones in the River, Zoe Sharp   Great police mystery.

Next to Last Stand, Craig Johnson  Slow to start but ultimately satisfying

Quiche of Death, Mary Lee Ashford  Cute cozy with recipes in Iowa

Vera Kelly is Not a Mystery, Rosalie Knecht  Loved this lesbian mystery set in the 1960s

Left-Handed Booksellers, Garth Nix  Fun mashup of fantasy and mystery

The Sugared Game, KJ Charles  Loved this second pulp fiction story

The Sailor Who Washed Ashore #1 Frank W.  Butterfield  First in a series of very enjoyable gay mysteries set in 1947 Daytona   

 Best Non-Mystery    

The House in the Cerulean Sea TJ Klune  Fantasy that made me weep

Sharks in the Time of Saviors Kawai Strong Washburn  Excellent sense of place in Hawaii

The Confectioners Guild Claire Luana  Loved this YA fantasy mystery

Kings County David Goodwillie  Loved it. Like a Tom Wolfe set in Brooklyn

Slippery Creatures KJ Charles  Loved it. 1920s mystery with intriguing pair.

Two Rogues Make a Right Cat Sebastian  Lovely historical MM

The Calculating Stars Mary  Kowal  Excellent speculative fiction about alternative route to space

Cemetery Boys Aiden Thomas  Loved this YA with Latinx magic

Troubles in Paradise Elin Hildebrand  Loved this third in the series

The Sand Sea Michael  McClellan  Grand scope fantasy with historical twist

The Watermight Thief Jordan Rivet  Great worldbuilding and protagonist in this first in a series