I'm moving into the marketing phase for Mahu now. Haworth agreed to print up some postcards with the book's cover on the front, and info on the book on the back. I've been assembling mailing lists of labels, in two groups.
First, I went on line and found lists of gay bookstores, gay newspapers, mystery bookstores and mystery reviewers. I sent one round of postcards out to that list already, letting them know that the book will be out in July. From what I understand, they need long lead time for orders, requesting review copies, etc.
I have also started a mailing list for friends & family. First, my holiday card lists, then everyone I remember from college & business school. Anyone I have a business card from-- doctors, dentists, realtors, etc. You never know who will turn out to be a mystery fan, or need a gift for a gay or mystery reader.
I'm also taking a whole stack with me to New Orleans next week for Saints & Sinners, a gay & lesbian writer's conference, and I'll have a stack held back for Bouchercon, the worldwide mystery conference in Chicago in September. I don't know if anyone ever buys a book based on a postcard, but the whole idea is to get your name & the book's name out there. The more times someone runs across you or your book, the more opportunities they have to buy it.