My friend Steve Greenberg has been helping me put together press releases for Mahu. He says I need all different kinds of releases-- one directed to South Florida media that emphasize I'm a local resident; one for the gay media that emphasize the gay content of the book; HTML email releases with images; plain text email... the list goes on!
It's really hard to write your own copy! Steve has been helping me polish up the copy that Haworth wrote for their website, adapting it to my use.
I've been hunting for lists of book reviewers on line, and have found a couple. Those folks will be able to contact me or Haworth (I haven't figure out which yet) to get a review copy of the book.
I'm also going to send my email release out to contacts & acquaintances for whom I don't have a snail mail address to send a postcard. Hey, you never know who will want to buy a book!